Tuesday, March 14, 2006

Q & A with Barreto (Continued)

As to how the film was received in Brazil and other South American countries, Barreto reported that the reception to the 2005 release had generally been very good. He also noted that it usually takes about two weeks to figure out a film's potential. In this case, it had taken closer to three weeks. He attributed that to misdirected demographic targeting. Being a soccer film, it was thought that men were the logical target. However, the film was not really about soccer, so women turned out to be the bigger supporters. There was great crossover appeal (imagine, a "date" film for men and women)! This conversation will be continued... Mukul Khurana

No comments: